2025 Year in Review Creating Momentum. Shaping the Future
In 2025, Sentury Tire navigated profound shifts in the global industry landscape, guided by its "833plus" strategic blueprint. Through strategic focus and innovation, it delivered a pivotal chapter in its journey of high-quality growth.
This year, it made advances across multiple fronts. On the manufacturing side, its Morocco facility, the “Magic Factory”, progressed steadily while earning recognition as a National Excellence-Level Smart Factory in China, demonstrating its capabilities in both international expansion and domestic innovation. In market development, it expanded premium OEM partnerships, securing contracts with Volkswagen Germany, Stellantis, and GAC Toyota, while also positioning ourselves in emerging frontiers like flying cars and Artificial intelligence. On the brand front, it increased visibility through both domestic media and international industry platforms: from primetime national television appearance to exhibitions at prestigious auto shows in Paris and Dubai. Each achievement reflects its commitment to the "833plus" strategy and brings us closer to its vision: To establish a world-class tire brand and become one of the leading global tire enterprises.
1. Morocco “Magic Factory” Advances Steadily. Globalization Strategy Enters a New Phase of High-Quality Execution
In 2025, Sentury’s globalization strategy entered a new phase of high-quality implementation, with the Morocco “Magic Factory” emerging as a critical milestone in the company’s global intelligent manufacturing roadmap. Through continuous optimization of equipment, processes, and system integration, this plant has achieved advanced smart manufacturing standards. Recognized as a new benchmark for smart manufacturing in the tire industry, the factory exemplifies the global competitiveness of China’s next-generation manufacturing capabilities. As a strategically located intelligent manufacturing hub in North Africa, the Morocco plant serves not only as a powerful engine for capacity expansion, but also as a long-term strategic asset supporting Sentury’s core business focus and global market ambitions, laying a solid foundation for sustained competitiveness worldwide.
2. National-Level Recognition – Awarded “Excellence-Level Smart Factory”
In September 2025, China’s Ministry of Industry and Information Technology announced its annual list of Excellence-Level Smart Factories.” Sentury was selected based on its “End-to-End Digitally Coordinated Intelligent Factory for Premium Tires” project.
This highest-level national recognition serves as authoritative validation of Sentury’s intelligent manufacturing capabilities and represents a strong endorsement of China’s tire industry leveraging digital transformation to reshape global competitiveness. It marks Sentury’s position at the forefront of China’s smart manufacturing ecosystem, using digitalization as a catalyst for industrial transformation on a global scale.
3. Premium OE Breakthroughs Across the Board Advancing into the Core of the Global Top-Tier Supply Chain
3.1 Establishing a European Foothold: Volkswagen Europea Official Configurator
In 2025, Sentury achieved a milestone breakthrough in its premium OE strategy. It secured volume production contracts for Volkswagen Group's Tiguan winter tires and earned inclusion in VW's European online configurator. This represents more than a supplier relationship; it confirms that Sentury’s product performance and quality standards have earned the trust of one of the world’s most demanding automotive OEMs. This marks a historic first for Chinese tire brands in European mainstream OEM markets.
3.2 Deepening Global Partnerships. Mass-Production Approval from Stellantis Group
Building on its established cooperation with Stellantis Group, Sentury passed Stellantis’ rigorous TBAT audit in December 2025, securing formal mass-production approval for new vehicle models. This moves the partnership from development and validation phase into scaled mass production, substantially strengthening Sentury’s strategic position within the core supply chains of the European and North American automotive markets.
3.3 Anchoring the Mainstream Market: GAC Toyota Production Launch
In August 2025, Sentury secured production approval for GAC Toyota new vehicle models. GAC Toyota's reputation for exceptional quality standards makes this win particularly significant, it validates that Sentury’s manufacturing capabilities in product performance, quality consistency, and supply-chain reliability at the highest industry level. With project readiness complete, the program is entering the ramp-up phase, opening the door to significant opportunities within the mainstream passenger vehicle segment. The program is production-ready and will begin volume ramp-up soon, opening substantial opportunities in mainstream vehicle market.
Throughout the year, Sentury also established stable OE partnerships with multiple leading global OEMs across both electric and internal-combustion vehicle platforms, further expanding its premium OE footprint.
4. Future-Focused Innovation: Positioning for Flying Cars and Artificial Intelligence
Amid disruptive transformations in mobility and technology, Sentury adopted a forward-looking approach in 2025 by strategically positioning itself in two emerging frontiers: flying cars and artificial intelligence.
The company successfully secured OE qualification for XPENG’s flying car tire program. Leveraging its deep technical expertise in aviation tires, Sentury effectively integrated automotive and aerospace tire technologies, seizing first-mover advantages in China’s rapidly emerging low-altitude aviation economy.
At the same time, Sentury actively embraced the AI wave, establishing close collaborations with innovative companies in artificial intelligence and embodied intelligence. These initiatives aim not only to enhance internal quality control and operational efficiency, but also to explore the deep integration of intelligent tires with next-generation mobility platforms. This approach demonstrates Sentury’s ability to translate core technologies into future-oriented applications.
5. Global Brand Building: From National Media to Premier International Exhibitions
5.1 Prime-Time National Exposure: Brand Campaign on CCTV-1
In September 2025, Sentury’s brand advertising aired prominently during prime-time programming on CCTV-1. With Sentury’s aviation-tire heritage and high-end OE capabilities, the campaign passed the national broadcaster’s rigorous approval standards. Securing primetime placement highlighted the core value of “Made-in-China Intelligent Manufacturing” to a nationwide audience and significantly enhancing brand credibility and global visibility.
5.2 Showcasing on Premier Industry Exhibition: Demonstrate Global Competitiveness
Sentury presented its multi-brand portfolio at major international trade shows throughout the year, including Equip Auto Paris in October and Automechanika Dubai in December. Sentury showcased its diversified product offerings and robust technological capabilities to global audiences, expanding its presence in Europe while accelerating market development in the Middle East alongside fellow Chinese tire manufacturers. These appearances underscored both the brand strength and international ambitions of China’s intelligent tire manufacturing sector.
6. Honors and Recognition: Advancing with Purpose
Throughout 2025, Sentury received broad recognition across multiple dimensions, including designation as a Shandong Provincial Quality Benchmark, continued inclusion among the Top 200 Private Enterprises in Shandong, the Silver Award at the “Mayor’s Cup” Industrial Design Competition, as well as honors as a Qingdao Private-Sector Benchmark Enterprise and one of the city’s Top Ten Manufacturing Enterprises. These honors reflects strong endorsement from government and industry alike, validating Sentury’s operational performance and providing powerful momentum for continued brand elevation and market expansion.
7. Summary and Outlook
Looking back on 2025, guided by the “833 Plus” strategy, Sentury achieved systematic breakthroughs across global intelligent manufacturing, high-end OE programs, future technologies, brand communication, and channel innovation. These accomplishments reflect the effective integration of strategic foresight with disciplined execution.
Looking ahead to 2026, as global industrial transformation continues to accelerate, Sentury will remain firmly anchored to the “833 Plus” strategy, deepening its global capacity and channel deployment, strengthening technological innovation and digital transformation, expanding both the breadth and depth of its high-end OE presence, and actively exploring scalable business models in emerging sectors.
Sentury firmly believe that under clear strategic guidance, steadfast commitment to quality, relentless pursuit of innovation, and sustained global engagement will converge into a powerful force propelling Sentury toward its ambition of becoming a world-class tire brand.
Creating Momentum, Shaping the Future, Sentury Tire looks forward to embarking on the next chapter together with its global partners and customers.